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The brand’s ‘Make Them Look’ campaign highlights the intersection of beauty and sports.
March 19, 2025
By: Lianna Albrizio
Associate Editor
University of Southern California women’s basketball phenom JuJu Watkins is the new face of NYX Professional Makeup’s “Make Them Look” campaign, featured now at top retailers across the US. Just in time for March Madness, the campaign celebrates self-expression and individuality, highlighting the intersection of beauty and sports. Through her partnership with NYX Professional Makeup, Watkins hopes to inspire others to embrace their personal style and confidence. She started working with NY...
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